Marketing data analytics startup Supermetrics just raised close to $50 million in a funding round backed by Twitter and Snap investor IVP and Huel investor Highland Europe.
The Finland-based firm, founded in 2013 by Mikael Thuneberg, provides marketers with an interactive platform to monitor campaign data, allowing them and their clients to more easily adapt their marketing strategy. "When it came down to choosing investors, it was more about acquiring skill than scooping funding, and I could not be happier with the outcome," said Thuneberg.
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