And Emma finally told a person or a software bot - she is not sure which - on Facebook Messenger about what she regarded as trademark infringements.
"I got an email back saying it wasn't an infringement but that it breached the terms and conditions of the community guidelines," she says.But it was a "cursory" email, devoid of any personal touch.By then the issue had also been logged with the police, who told Emma such cloning was "rife"."But we had three of us working on it.And she remains angry about the way it was dealt with.
"Every other digital platform we pay to use has good customer service, whereas Facebook, which is a good shop window for many businesses, is very different," Emma says."And the chatbots aren't yet intelligent enough to help."Facebook told BBC News: "We have removed the accounts brought to our attention for inauthentic behaviour.
"We're continuously investing in our teams and technology to identify and remove fraudulent activity, and have donated £3m to Citizens Advice to deliver a UK scam action programme, which spreads the word on how to avoid scams and offers support to people who have been affected."But account cloning remains a problem for both Facebook and Instagram, with individuals targeted alongside businesses.
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