Once the pandemic hit, all of their respective companies saw drastic increases in activity.
“A lot of people are talking about the success of streaming in this time, but actually, even the linear business made amazing ratings in that time, so it probably was the highest conscription on TV that we ever saw in the last decade,” Jollet said. As CEO of Bitmovin, Lederer viewed this shift in content consumption as a chance to enter new markets.
“I believe we are now living in a content jungle, and it’s a challenge for users to find the right show to watch. I think that’s really one of the ideas of Pluto, is to create channels like TV used to do, thematic channels,” Jollet said. “They are very engaged with all this original content, but sometimes, they just want to do something else and just get inspired.”