Alicia Keys Launches $1B Fund for Black-Owned Business, Explains Why She's Performing at NFL Kickoff

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'This fund is one of the answers and our goal is to empower Black America through investing in Black businesses, Black investors, institutions, entrepreneurs, schools and banks in a way to create sustainable solutions.'

"As an artist, I’m always thinking about how can I use my platform to further racial equity."will be performing at the NFL’s Kickoff event for its 2020 season Thursday , a moment that she’s tying in with a bigger announcement: The league will be contributing to a new $1 billion endowment fund aimed at supporting Black businesses and communities.

For the NFL, participating in the fund is the latest step it has taken in its quest to support racial justice initiatives. The league has come under increasing scrutiny in recent years following its well-publicized issue with quarterback Colin Kaepernick, who began taking a knee during the national anthem to protest racial injustice in the U.S. in 2016 and subsequently filed a grievance against the league, since settled, accusing owners of colluding to keep him out of the NFL.

Today, I will be doing something I never thought I would do again. I’m performing for the NFL Kickoff event. My initial reaction was to decline because of some of the NFL’s past decisions. Yet I realized I HAVE to use my platform, we all need to use our platforms, every chance we get to press for racial equity.

It's time for sustainable action. It’s time to speak and document the truth about what Black Americans are facing and owed. The system was never set up for everyone to have an equal chance. Black creativity and labor continue to be oppressed, exploited, appropriated, and undercompensated. And it’s STILL the case today that the color of your skin can be a death sentence like the needless killings of Breonna Taylor, George Floyd, Bree Black, Ahmaud Arbery, and too many others.

 

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