MANILA - The Oslo Business for Peace Award has been touted as the Nobel Prize of Business, and a Filipina is among this year's winners.
But in terms of impact in the lives of the people it serves, the dividends of Coffee for Peace may be immeasurable.The idea for the social enterprise came from a simple observation, according to Pantoja. People like to talk to each other over good coffee. And when people talk to each other, armed conflict subsides.Before founding Coffee for Peace, Pantoja and her husband worked in Canada for 20 years.
But they pushed on with their work. While representatives of the government and the rebels held dialogues, Pantoja and other peace advocates served coffee, which they bought from farmers in Pikit, Cotabato. And they noticed something.She also noticed that many of those who were displaced by the fighting were ordinary farmers just trying to eke out a living. She saw that conflicts in certain areas were rooted in competing claims for land ownership.
“They said our coffee is premium quality, not yet specialty,” she said. Premium is the second-highest coffee grade, next to specialty.The coffee they exported proved to be a hit in Canada and their orders skyrocketed. They were being asked to supply as much as 50 tons of coffee to the market there. This meant that Coffee for Peace needed to scale up production.Coffee for Peace trained more farmers about raising further the quality of their coffee.
Parang hindi na interesado kung sino,basta alam ko taga davao yan...allergy ako sa salitang davao,Sorry...
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