Apple ends Barclays partnership to take control of finance offerings - Business Insider

in June 2020, as Apple may be looking to consolidate its financial offerings under Apple Card.

Apple is trying to funnel consumers looking for financing options on Apple products to Apple Card to build out the card's user base. Apple just new Apple Watch and iPad products, and now that Apple Card is the only card that offers an interest-free installment payment option for them, their debuts could push more consumers to sign up for the card—as could each subsequent new product release. just over a year ago, recruit more users so it can better compete with other cash-back-focused cards.

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