Pitch deck: PR giant Cision tries to sell Trendkite - Business Insider

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Leading PR software company Cision wants to sell Trendkite, a rival it bought in 2019 for $225 million, according to a leaked email and pitch deck sent to potential buyers.

The deck pitches Trendkite's capabilities like its vast media contact database InsightPool, analytics capabilities, and monitoring.The development comes as Cision tries to acquire Meltwater, the second-largest PR software company, a move that's attracted the attention of the Department of Justice's antitrust division, multiple sources told Business Insider.

The development comes as Cision is trying to acquire rival Meltwater, the second-largest PR software company, and the Department of Justice has explored whether such a deal would hurt competition, multiple sources An email sent to a potential buyer last week stated Platinum was selling Trendkite and InsightPool as part of a "broader post-closing portfolio review."

 

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