Whatever the strategy chosen, the expected outcome can be likened to the recent Edo State governorship election which has steered the course of Nigerian politics in a direction many have applauded. On Saturday, September 19, the stage was set for two hugely popular candidates contesting on the platforms of the two biggest political parties in Nigeria, the All Progressives Congress and the Peoples Democratic Party.
One mistake some business managers usually make is not taking time to carry out a proper segmentation of their market, and studying the buying psychology of target customers. It can prove fatal for businesses if they fail to consider the psychographic factors associated with their target customers. This is similar to one of the miscalculations made by the APC in a last-minute ditch effort to sway voters.
. The building of the Wall of Benin , which at a time was reputed to be four times longer than the Great Wall of China, and recorded in the 1974 edition of theas the world’s largest earthwork carried out prior to the mechanical era, is a testament to the willpower and resilience inbuilt in the DNA of these proud people.
Furthermore, the approaches adopted by the two candidates can be likened to a push and pull business marketing strategy.
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