Why advertisers are betting on retailers like Kroger and CVS - Business Insider

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Why advertisers are betting on retailers like Kroger and CVS

They might not be toppling Amazon off its perch just yet, but the longer the pandemic drags on, the more likely people's shift to online shopping — and advertiser's new habits — are likely to stick.

Lauren Johnson got ahold of slides from a new pitch deck Amazon is taking out to advertisers as it ramps up ad sales on its live-streaming platform, Twitch.

 

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They're depending on retailers like Kroger and CVS if they really don't want Amazon to dominate (which it does).

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