PMRC has become home to the publishing operations and legendary brands: Variety, The Hollywood Reporter, Rolling Stone, Billboard, Vibe and Music Business Worldwide.
The content joint venture compliments MRC’s expertise in producing award-winning, high-profile titles across film, television, non-fiction and live events. The Hollywood Reporter, Billboard and Vibe going forward will leverage the Penske Media infrastructure and be placed on the PMC tech and delivery platforms.
MRC will collaborate with the PMRC brands to create new opportunities for industry and consumers surrounding its powerful portfolio of live event and awards shows. There are no leadership changes at PMC or MRC as a result of these ventures, and both PMC and MRC will continue to operate independently.PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million.
Not Bilboard. It's Billboard.
Bilboard? You had to intentionally say fuck auto correct to get that one out. 🤣
Rolling Stone parent company PMC establishes partnership with Bilboard, Vibe and the Hollywood Reporter