The Irish Management Institute’s flagship event will feature a line-up of world-class speakers, aiming to focus on how business leaders in Ireland can move their organisations through the economic fallout of the Covid-19 pandemic and accelerate their pathway back to growth.
“The talk is going to be about adapting to the new reality,” says Jacobides, “because what we have with Covid is not just something that has hit cashflow, or reduced demand, though it undoubtedly has done that. What we really have is something that is the harbinger of structural changes.”The transitions are game-changing, suggests Jacobides. “Research suggests that it takes on average 66 days for a new habit to form, and we are well beyond that now,” he says.
“As business models shift and there is more engagement with digital ecosystems, it is interesting to see that the Big Tech companies driving these ecosystems have become stronger than ever, and that is leading to significant issues of dominance,” he says. This shift is consumer attitude and behaviour may allow smaller, niche firms to move into areas that are historically well-controlled by larger corporations. “Smaller firms usually have less baggage by way of established infrastructure, and difficult-to-change processes and routines,” says Jacobies.