Ron Howard: The movie theater industry is 'not going away'

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“I just don’t believe the theatrical experience is going away entirely,” award-winning filmmaker RealRonHoward says about the coronavirus impact on the movie theater business.

In 2019, the domestic box office reported $11.4 billion in ticket sales, the second-highest haul in industry history. So far in 2020, the U.S. and Canada have only tallied $2.05 billion. At the same point last year, the domestic box office had generated more than $8.4 billion in sales. That's more than a 75% drop.

The National Association of Theater Owners warned that if this continues, 69% of small- and mid-sized theaters could be forced to file for bankruptcy or close permanently. This would result in 66% of all theater jobs being lost. "As Covid continues in the country, it was important for theater owners, the [directors guild] and producers guild to make this request," Howard said.

 

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RealRonHoward but with new technology and big size TVs, we get a great theatrical experience in our own home now.

RealRonHoward We may be streaming more hbomax in my household, but we also can't wait to get back to theaters with our friends to see 'Blockbuster' films together like DCWonderWoman, TENETFilm, and dunemovie

RealRonHoward Sounds like a luddite. Going to a theater is gross with annoying people talking. Technology had enabled most people to own a huge flat screen with colored WiFi lights to create a unique in-home experience or even project onto their house in the backyard.

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