Burger King Belgium has launched a Change.org campaign to get a Michelin star for its new Master Angus Burger.
"And yes, you will be served on a tray," he told Michelin reviewers, in a letter that was also publishedThe petition is a stunt to promote Burger King's new Master Angus burger, which features bacon, mustard, fried onions, and a flame-grilled Angus beef patty.Derycke also added that at Burger King you can get meals in five minutes, and you don't have to book three months in advance.
"Who said you needed silver service?" Michelin responded. "Watch this space on November 1 to discover our next issue of the Michelin Guide for Belgium and Luxembourg, and find out if Burger King deserves a star!"The Michelin brothers, who were French car tire manufacturers, launched the Michelin Guide with maps, hotel and restaurant information, and tire repair advice in 1900.
King of Marketing!!!
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