We think the lawsuit underscores the competition heating up in the telemedicine market—and could be a sign of clashes to come as vendors fight to retain their shares. In its S-1 filing from late August, Amwell the possibility that accusations from competing firms could emerge in the near future "as the number of competitors in [the telehealth] market grows and the functionality of applications amongst competitors overlaps.
While the end result of the Teladoc-Amwell battle is yet to be seen, we think it's only a sign that competition is reaching a fever pitch as telemedicine providers fight to keep hold of their shares of the market—especially as big-name entrants with massive brand power like Amazon push into the space and the threat of a public-facing Amazon Care rollout As such, we expect to see telehealth providers pull out all the stops to fortify their positions in the fiercely competitive and rapidly...
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