How to build a brand in real estate according to Linda May - Business Insider

Linda May has been in real estate for 35 years and says building a strong brand is the key to doing good business.

A San Francisco native, she began her real estate journey in interior design, but quickly pivoted to becoming an agent in Los Angeles, where she's spent her entire career. Working largely in Beverly Hills, she serves some of LA's most luxurious neighborhoods, from Holmby Hills to Bel-Air, and has spent more than three decades representing the city's most prestigious estates, amassing over $4 billion in career sales.

With a background in interior design and the arts, May always had a passion for architecturally significant homes, and she set her sights on representing designer properties early on in her career. Soon, she became known for representing homes crafted by celebrated architects, from Paul Williams to Gordon Kaufmann, and that association became central to her brand as an agent.

Especially since the onset of the pandemic, May said that an agent's social media presence has been critical, adding that she's been able to drive business through uncertain times by getting creative with online ways to show current inventory, tease upcoming listings, and more."Clients are everything," May said, and client loyalty is at the core of how she does business.

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