How Quibi fell apart in 199 days - Business Insider

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How Quibi fell apart in 199 days

How Quibi fell apart, inside The Richard Group's troubles, and the execs leading the e-commerce advertising industry.Mobile content app Quibi, backed by $1.75 billion and some of Hollywood's top names, launched in April and died in October.

Rob Price, Meghan Morris, and Becky Peterson tracked the buildup to and aftermath of Quibi's ill-fated launch. Patrick Coffee and Tanya Dua report that independent ad agency The Richards Group is facing steep revenue and staff losses after founder Stan Richards made racist comments that led several clients to fire the firm.

 

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Meg Whitman has destroyed everything she touches.

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