McDonald's UK announced it's hosting a virtual music festival called "I'm Lovin' It Live" from Oct. 30 to Nov. 1 as a way to thank its customers. The fast-food chain has been trying to get more younger customers through the door with celebrity partnerships.
In order to attend, users will have to download the My McDonald's app, make an account, and enter the concert when it starts. While the event is online, it is unclear if the event has a capacity. "I'm Lovin' it Live is our way of saying thank you to our people and to our customers for all their support this year," Michelle Graham-Clare, VP Food and Beverage, said in a press release.
Over in the US, McDonald's is also making an effort to appeal to younger and diverse customers as well.
McFyre Fest
We can't get mad at tabacco companies targeting the young then turn around and say this is normal with a straight-face.
Do they plan to serve ice cream? Because if so, they need to start fixing those machines ASAP.
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