Goldman Sachs opens up Marcus Insights to all consumers - Business Insider

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Offering Marcus Insights to noncustomers for free is also a bold customer acquisition strategy that could draw new clients into the Marcus fold

of personal finance management tools dubbed Marcus Insights is now available to any iOS, Android, or web user, regardless of whether they are a customer of Goldman Sachs' digital-only offshoot, per an email sent to Insider Intelligence.rollout

This enhanced PFM functionality could greatly increase the utility of the Marcus app for existing savings account or loan users. Marcus' flagship products are a high-yield savings account and personal loans of $3,500–$40,000, and its app was previously meant for little besides managing those accounts—like viewing account balances or making transfers.

 

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