Daymond John says this is the time for Black founders to step up - Business Insider

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3 key ways entrepreneurs can thrive during the 'Buy Black' movement from 'Shark Tank' investor Daymond John

There's a lot of power behind movements encouraging consumers to buy from Black-owned businesses and brands. Between June 19 and July 6, $7.6 million was spent at such companies, according to the website, which asked shoppers to upload receipts from purchases made at Black-owned companies.

"Right now, the world is looking at Black entrepreneurs," John said. "You step up as much as you can, and there are a lot of people rooting for people of color to have a decent shot at becoming successful." John has been on "Shark Tank" since 2009, doling out advice to entrepreneurs, including what he believes are the fundamentals so success: educating yourself and finding mentors.

"There's always going to be something that's happening that you can't control," John said. "But you can control the direction you take and how you react to it." John recommends that founders look into the courses they can take or books they can read. Right now, he's completing a course on digital marketing and plans to follow it up with classes on Facebook's and Amazon's digital marketing. John says education and implementing those lessons make an entrepreneur stronger. The second prong in John's fundamentals is finding mentors.

They can also seek out mentors anywhere, including books and social media. John identified the American author and business consultant Napoleon Hill as his first mentor, even though he died shortly after John was born. John is a fan of his book "However, entrepreneurs must demonstrate how they can also help the mentor.

 

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Black peoples who have their shit go farther than a white person in the same boat change my mind

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