A MyCEB event held in July which was opened by tourism minister Nancy Shukri.
Malaysian Association of Hotels chief executive Yap Lip Seng said he believes the business events market remains “very much untapped” with tremendous potential for growth. “It is likely to be the lifeline of tourism when the recovery comes,” he told FMT. According to statistics from the Malaysia Convention and Exhibition Bureau , expenditure by travellers for events secured and supported by the bureau particularly for Johor from 2010 to 2019 amounted to RM55.4 million.
“Malaysia can be a top MICE destination in the region given our ‘Truly Asia’ branding and promotion globally,” he said, adding however more needs to be done to improve existing infrastructure and services.