Spotify buying Megaphone, the podcast tech firm, for $235 million - Business Insider

Spotify is buying Megaphone, a podcast tech company, for $235 million, it announced Tuesday.

Spotify said the deal, which is subject to regulatory approvals, will allow brands to advertise on Spotify-exclusive and Spotify-original podcasts. The deal signals a major push on podcast advertising for Spotify, which has spent big money attracting top podcasters to its platform, and now hopes to monetize a booming industry.Spotify announced Tuesday that it is buying podcast advertising and publishing platform Megaphone for $235 million, further expanding its efforts to monetize a booming industry.

Megaphone, headquartered in Virginia and founded in 2015, is a podcast tech firm which makes tools for podcasters to host their content and insert ads into podcasts. It also aims to help brands better target their ad spending.— called Streaming Ad Insertion — to third parties for the first time, via Megaphone. SAI allows podcast advertisers to measure ad reach, recall, listening frequency per user, and anonymized audience data like age and gender.

Smart deal

Road to $800 Million 🏆

More good news please(((

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

Inside the tragic last months of ex-Zappos CEO Tony Hsieh - Business InsiderTony Hsieh sold Zappos for $1.2 billion in his 30s. He was dead by 46. Inside his final Park City months, where he hoped to deliver more happiness as he spiraled.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Inside ESPN's exit from esports, layoffs, and what it means for media - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. thanks for this news
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Inside high-end custom pianos with Steinway & Sons CEO, Lenny Kravitz - Business InsiderInside the highest end of high-end pianos, with classic brand Steinway & Sons and its newest collaborator, Lenny Kravitz wow
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Inside the SolarWinds cyberattacks – FireEye leader explains discovery - Business InsiderInside the discovery of the massive SolarWinds cyberattacks: FireEye's top expert explains how his team found a 'needle in a haystack of needles'
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

GPS data shows Trump supporters made it deep inside US Capitol - Business InsiderGPS data tracked 618 videos from Parler users inside the US Capitol last week. The mob made it deep inside the building. Well no kidding... That's what happens when the authorities welcome them in, and then directs them to the House Floor. OH! And lets not forget about the selfies the cops took with 'protesters' either.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Inside the meteoric rise of Jon Gray at private-equity giant Blackstone - Business InsiderJon Gray is the future of Blackstone. 50 insiders reveal how the superinvestor consolidated power, elbowed out rivals, and is remaking the firm in his golden-boy image. horrible Check out this, gonna be the next dogecoin
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »