University of Texas hired entrepreneurship coach for football program - Business Insider

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The University of Texas just hired the first entrepreneurship coach in Division I football. Here's what he's teaching student-athletes.

will allow student-athletes to monetize their name, image, and likeness for the first time in NCAA history. Together, these factors create a strong incentive for universities to help their athletes develop a basic understanding of entrepreneurship.

In the spring, Washington invited Bunting to lend his expertise to help the student-athletes, and Bunting found the work rewarding, in part because he saw the sacrifice that the athletes were making to play sports for their school. Bunting's coaching focuses on providing examples of successful student-athlete entrepreneurs to make the pursuit more accessible.

The content of the classes consists mostly of guest speakers and case studies, as Bunting says that exposing students to examples of entrepreneurship is critical for making the subject feel more accessible.

 

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