Love of hard seltzer fuels rise in American alcohol drinking in 2020 - Business Insider

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Americans are drinking more alcohol in 2020, and a love of hard seltzer is fueling the rise

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Americans are drinking more in 2020 and hard seltzer has helped fuel the trend, a new report released Wednesday found.

Spiked seltzer has seen a meteoric rise in recent years. Bon&Viv launched SpikedSeltzer in 2013, and it was bought and rebranded by beverage giant Anheuser-Busch in 2016. The brand White Claw entered the market in 2016, and two years later, went mainstream, sparking a firestorm on social media, with phrases like, "White Claw summer," and "ain't no laws when you're drinking claws.

But the growth of hard seltzer comes at the expense of another beverage: beer. Analysts at IWSR expect that ready-to-drink volumes will see over 20% compound annual growth between 2019 and 2024, and will mostly eat up beer's market share.

 

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Hard seltzer? Pussies...

I read that as hand sanitizer 😳🤣

booze is bad, ask your dui attorney

But 3 months of forced quarantine doesn't have anything to do with this huh?

wow

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