Pet parents are spending on pets like children, says Walmart exec - Business Insider

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'Pet parents' are expected to spend $99 billion on pet care this year, and Walmart has a plan to dominate the segment with pet insurance and dog walking partnerships

Business Insider spoke with Melody Richard, the vice president of the retailer's pet category, about the boom in the pet services industry. And that development — especially among younger shoppers like millennials and Gen Z — means that there's opportunities for major spending spikes in everything from products like costumes and toys to pet insurance.Melody Richard is just 12 weeks into her role as merchandising vice president of Walmart's pets category.

"I think about my niece who has a cat — she celebrates his birthday, she celebrates his milestones," Richard said. "We celebrate with her. He'll get a present from me — as his aunt — at Christmas. There's that level of engagement with that generation." Meanwhile, Walmart's partnership with Rover is poised to provide dog-walking and pet-sitting needs for a post-COVID-19 world, when pet parents may be itching to travel and get out of the house for longer stretches.

 

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I recommend pet insurance. Nationwide has a plan we are using. I like less guess work with my monthly budget.

Im surly buying my Lil Brownie a new bed / accessories 💯

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thanks

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