virtual conference on November 18. The event took place with Messe Frankfurt SA and the, in association with AutoTrader, and its theme was “Navigating the turbulence together towards mobility 4.0”.“This has been one of the most disruptive years in the history of the automotive industry, as lockdown has seen both production volumes and sales tumble.
Mienie reveals that the focus of the in-market car shopper simply shifted, if not intensified. While the industry all but ground to a halt under lockdown level 5 car shoppers seemingly became insomniacuying patterns were further altered under level 4 Faced with the economic challenges of lockdown, South Africans demonstrated their entrepreneurial spirit. Some people started sewing and selling masks, for instance. And, based on AutoTrader search statistics, others entered the delivery arena.
“R100k searches increased by 22% and R200K searches increased by a whopping 51%. This was probably due to industries opening up and people going back to work under lockdown level 3. I believe this also accelerated the swing from new cars to used cars by consumers still under financial pressure,” Mienie postulates.“Before the lockdown,
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