Anything—even a glass of tap water—can taste spectacular if you’re sipping it on a yacht.
Basketball star LeBron James, 35, knows this. That’s why he had to take a tequila he fell in love with on a Mediterranean vacation and give it another go back home in the Midwest. “If it tastes great in Akron, Ohio, then I know it’s the right thing,” James says, laughing, of his decision to invest in the new tequila and mezcal brand, Lobos 1707. “I had to make sure it wasn’t the boat in Italy that was getting me.”
The new spirits brand, which launches today, is co-led in investment by Mezorio Spirits, Torch Capital and Main Street Advisors, a group that includes James, his close friend and business partner Maverick Carter and a few other NBA players.
Wake up. They’re trying to get rid of you with your liver. This is pretty low of Lebron. He’s like Trump. Doesn’t care about you. Just your money.
We are the sum of our parts and ready to build a legacy. Available now:
The harder Lebron tries to be cool the stronger his reputation as a douche’ bag becomes real life.
They wasn’t educated on the other tequila
Good to know I won’t be drinking that shit from a racist investor
Only until he finds a better Mezcal brand, then he'll peace out on these guys for the new kids in town.
Fuc* LaBron, sit on his tequila and twirl
He’s a simple fool.
I’m sure he has a big marketing campaign planned for China
Dark liquor will protest this.
Did he pay for this ad as well
Ok
Also: Diversifying into Falun Gong organ harvesting and concentration camps for Muslims. Because LeBron is a true CCP employee.
Is it Lobos1707 ...just want to make sure so that I know what tequila to never ever f'n buy. Maybe bron bron can get some 8 year chinese kids to make that too.
This man and his 'WOKE' cronies are gonna destroy the nba. I watch sports for entertainment not to see millionaires cry about racism
are his Chinese masters behind that curtain?
Better he spend it on booze than BLM
I think the tequila ship has sailed.
Alcohol: good Weed: bad Me: millionaire You: worker or unemployed The best he could do, in these times, with his money. Blm indeed😂
A sports hero Investing in addictive substances is 'organic' to who he is? Sad
So he’s a drunk?
Will it be used to clean the gunshot wounds of tortured Chicago souls?
How about lemonade he won’t tell you to drink 😂 Nice one mate, Catch up sometime and I hope you’re Old man he’s doing well
Will they be made in China?