Virgin Australia: Aviation expert questions airline’s ‘mid-market’ approach

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The new-look Virgin Australia says it will be neither a budget or full-service airline. But is that what we really want or need?

under its new owner, Bain Capital.

Families travelling on a budget would also be hard to woo, particularly with complimentary food in economy being replaced with a purchase-only menu. He said Qantas had also been careful to push regional routes that didn’t have a business demand “into the Jetstar camp”. “Then it will change direction yet again, where there will be ultra-low cost activity and another premium activity, because the Singapore Airlines business and first class passenger is not going to be attracted to flying domestic sectors on Virgin,” he said.

It came as Rex announced it would launch domestic operations with a fleet of Boeing 737s formerly flown by Virgin Australia. Virgin Australia’s update to the public yesterday coincided with the first day in the top job for Ms Hrdlicka, who formerly served as chief executive officer of Jetstar.

 

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BainCapital will 'flip' VirginAustralia as soon as the opportunity avails itself. They will slowly cripple the Airline in debt and sell it off once they have a return on investment. 35 aircraft in the fleet will return a profit with a Pax Pay-as-you-go model. Hybrid will fail.

MurdochsPetitionPanic

They have been stuck in limbo since they re branded. If you don’t fly within a meal window, you don’t get fed. You still pay full service fairs. They won’t survive in this market. It’s Jetstar or Qantas (Qantas owns Jetstar) they need to return to budget.

Going by reports. It’s budget.

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