There's a boom in investor interest in European dark store startups right now.
Established tech firms such as Russia's Yandex and Delivery Hero have established dark store networks in the last 12 months and are expanding across Europe.Europe's tech investors are piling into dark store startups, hoping that superfast grocery delivery can disrupt retail in the way food delivery apps revolutionized takeaway.
They're also betting that faster delivery will appeal to younger consumers increasingly accustomed to the benefits of the on-demand economy. Users pay a delivery and service fee, as they would for Uber Eats, which likely ranges between $2-4 depending on the the proximity. These businesses are early stage so it's unclear how their pricing model works, and there are likewise questions about their sustainability and margins.A UK dark store startup incorporated this week is thought to already be worth $75 million
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