There are big opportunities for entrepreneurs in workforce edtech - Business Insider

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.GuildEducation said it's seen a 25% uptick in employee enrollment since March

, which allows any American to learn in-demand skills like data analytics and project management from a current Google employee. Google said it will consider a certificate the equivalent of a four-year degree.

Demand for these kinds of programs will only increase as the line grows starker between industries that made it through the pandemic or didn't, and as relatively new fields like telemedicine explode in popularity. That leaves opportunities for entrepreneurs who can connect workers, schools, and companies in novel ways.Many schools are scrambling to figure out how to stay financially afloat. A corporate partner could be a lifeline.

, which grew out of the partnership between Starbucks and Arizona State University, works with ASU and the City University of New York.To be sure, there are reasons why entrepreneurial interventions might not work. As Natalie McCullough, Guild's president and chief commercial officer, pointed out, we're in a recession and budgets are tight. Not every company will be convinced — at least not immediately — that it's worth paying to retrain their employees.

 

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