Teradata BrandVoice: After Covid, Is The Transport And Logistics Industry An Open Goal For Dominance By Data Giants?

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While the logistics industry is of course more than familiar with using data to bolster the work of its people, that’s barely scratching the surface of the possible Sponsored by Teradata

of traditional shipping and logistics organizations—owing in no small part to dissatisfaction with the efficiency of using third-party logistics services.

For example, when a cargo ship leaves China, the haulage company waiting for it in Genoa will know the condition of every item they need to collect and the precise moment they’ll arrive—meaning they can send the right trucks at the right time. The eventual recipient of that cargo would know exactly what’s coming and when. The original supplier in China would know, too, and be ready to react to any individual customer needs in real time.

But how can the industry reach that goal? And as quickly as it needs to, while coping with a world that can change instantly, not to mention warding off challenger tech companies that are seeking to do the same?already lying in logistics, the race is on to define the future of the entire industry, as every supplier scrambles into action to find the way forward. As we’ve already learned, that’s not in “digitalizing”; it’s in data.

That’s platform thinking: building a system in which the users themselves—be they customers or employees—create value, inherently, by being a part of it. Adding data to the ecosystem and benefitting from that data as it comes back around. The technology angle is still obviously important, but as a company digitalizes and replaces legacy architecture with hybrid or multi-cloud services, a dedicated data platform exists as a separate technology entity. Sitting quite happily on any of the major public clouds, a dedicated software data platform can go anywhere a company does without fear of incompatibility or obsolescence, no matter the wider technology decisions made now or down the line.

A single data source for an entire global logistics network will become the backbone of the logistics operation, from which a literally infinite number of insights can be drawn and turned into actionable opportunities on a scalable platform.

 

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