Shopify wants a piece of India’s burgeoning e-commerce market. So does everybody else

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Shopify is trying to make inroads in a market where shoppers’ habits favour major online marketplaces and small, local brick\u002Dand\u002Dmortar stores

Fleck is one of the new stores driving the platform’s growth in India. The Chauhans launched it last year after an unsuccessful attempt to sell stoneware crockery and linens on Etsy. “We wanted our brand to say something,” Chauhan told— but Etsy shops all look alike, with merchant customization limited to the choice of banner image. Shopify let Chauhan, who works in tech, set up a “good-looking store very quickly and start selling,” although he’d like more flexibility in modifying the site.

on the SEMrush podcast in September 2019, noting that the firm’s 15-person commercial team in the country were targeting merchants with annual sales of US$500,000 and up.Kolla said getting well-known large merchants on board could help attract smaller ones, pointing to a similar effect among consumers.

 

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