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Business Insider identified eight top investors in the PR industry like Investcorp's David Tayeh, who sees opportunities in the industry with its high recurring revenues, diversified businesses, and great cash flow.Not long ago, private equity firms used to view investing in public relations agencies and software companies as a volatile industry.
Stevens cited roll-up vehicles like communications firm W2O Group, which more than tripled its revenue to a projected $350 million in 2020 since taking on investors in 2016. Investcorp is betting ICR is only scratching the surface of its potential as the agency builds out data analytics services and benefits from crisis work as clients seek help defending themselves against social and financial activists, Tayeh said.