Erewhon Market — Los Angeles’ luxury purveyor of golden milk, wellness tonics, keto muffins, bone broth and other high-end groceries beloved by Miley Cyrus, Halsey, Kaie Gerber, A$AP Rocky, Jake Gyllenhaal and more — is getting into ready-to-wear and gifts just in time for the holidays.
The beautifully merchandised markets where one can easily drop $1,000 on vegan, raw and macrobiotic fare, feature exotic fruit displays to rival still-lifes, their own tonic bars and scene-y outdoor seating. Erewhon has become such a pop-culture touchstone it was immortalized by Kanye West in a tweet about Yeezy fits and was the subject of a recent profile in Vanity Fair, which called it the “VIP room of grocery stores” and “the hottest pandemic club in Hollywood.”Erewhon Silver Lake.
The Erewhon fleece sweats are limited-edition, made in L.A. and will be sold online at erewhonmerch.com beginning Dec. 17, as well as in the Silver Lake location’s holiday pop-up shop with Maison Modulare.