Nike raises full-year sales forecast, posts surprise earnings growth

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Nike Inc said on Friday that full-year revenue will likely be better than previously expected, after COVID-wary shoppers demanding outdoor sportswear drove its third consecutive surge in online sales.

Shares in Beaverton, Oregon-based Nike were up about 5% in trading after the bell. They have gained about 37% this year.

Under lockdown, people have also been logging into Nike’s workout and store apps en masse, driving significantly higher online sales all year. “Nike’s website is promptly updated and easy to browse, its app is intuitive and its focus on gathering customer data through its various services has really helped it target the right consumers at a time when people are more cautious with their spending.”

Nike said digital sales jumped 84%, with triple-digit growth in North America - its biggest market - and strong double-digit increases in other parts of the world.

 

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Those kids must be working hard nike

Labour is cheap nowadays tho..

nice

Dia22VaiSerGigante

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