My dream for theater: Toss the old business model in the dumpster fire of 2020

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Which companies will thrive when the theaters reopen after the pandemic? Those that are independent, flexible and artist-driven.

“West Side Story,” “Hamilton,” Laura Linney, Andrew Scott and “What the Constitution Means to Me,” the last of which gave us two reasons to applaud.

Golden Ages in the theater are not just a coincidence of lucky births, such as Aeschylus, Sophocles and Euripides or Marlowe, Shakespeare and Ben Jonson. Golden Ages happen through a circuit of audiences, artists and institutions. All three elements must be in place for the stage to flourish. Something I’ve heard repeatedly from producers and artistic directors is that L.A. audiences are drawn to events. That if they’re going to get back in their cars and separate themselves from their smart TVs, they need almost a guarantee that they’re going to experience something special, something that could not be obtained elsewhere.Habits that were barely habits to begin with aren’t going to automatically restart.

 

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