A food enthusiast, Huen Su San launched Cookhouse with the dream of building an ecosystem that brings a community of foodpreneurs together.
“We are trying to build an ecosystem where it will actually flatten the learning curve for new entrepreneurs and help them grow their businesses faster,” she says, adding that the F&B industry is a highly competitive market with very thin margins and that she empathises with struggling businesspeople.Cloud kitchens are a more efficient way to reach the delivery markets, bringing costs down.
“We also work with complementary partners, like Mr Speedy for logistics, Food Market Hub for inventory management software that allows you to order ingredients online and take care of your costing calculations. “Some come in here to use this place as a mini central kitchen. Some are currently doing R&D on their menu.
They must also have clarity in what they are selling and who they are trying to reach so they are able to map out the costs, what’s needed, and compare that to the value a cloud kitchen can offer in comparison to launching from a traditional way, she says.