Forward-Thinking CEO Hoping Company Can Capture New Audience By Making Product Worse In Every Conceivable Way

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NEW YORK—Taking an expansive view of future prospects for the business, forward-thinking CEO Rick Benson was reportedly hoping Thursday that his company would be able to capture a new audience by making their signature product worse in every conceivable way. “Let’s face it, this industry moves fast and we have to be ready to cater to new users by altering every single thing that was popular in the first place,” said Benson, confirming his intention to court additional demographics by ensuring the next version was buggier, slower, and contained a more counterintuitive interface. “We can’t be afraid to innovate and push boundaries, which is why I’ve instructed our development team to get to work, taking a look at what’s been working for the last few years and then destroying from there.” Benson added that the company would be sure to retain their current audience by walking back some of the most horrific changes to their product in a couple years.\n

NEW YORK—Taking an expansive view of future prospects for the business, forward-thinking CEO Rick Benson was reportedly hoping Thursday that his company would be able to capture a new audience by making their signature product worse in every conceivable way.

“Let’s face it, this industry moves fast and we have to be ready to cater to new users by altering every single thing that was popular in the first place,” said Benson, confirming his intention to court additional demographics by ensuring the next version was buggier, slower, and contained a more counterintuitive interface.

 

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How about a Bud Light, Princess?

So, he's taking the FOX approach. That's, like, 12th dimensional chinese checkers.

Not inspired by any Elons in particular, right?

This must be about HiltonHotels

Anyone in mind?

comcast this you?

So the CEO of every internet or cell phone service ever? A real race to the bottom in those industries. And yet they raise fees by the day.

Wait is this an ad for Twitter?!?

elonmusk

Wait, that's not Zuck 😂😂😂

works for Apple ;)

Lets get a tally going. How many times will elonmusk get tagged on this post?

🤣🤣

elonmusk

elonmusk

elonmusk

Gotta disrupt...right?

Airlines have been using this strategy for years.

This is just the unabashed truth.

This would be very workable and seriously pump up sales if he would just add some hollow virtue signaling. Just ask BedBathBeyond

NOT a parody for some software. If it works perfectly, no reason to purchase the latest 'upgrade'.

i thought this site was supposed to be satire?!?

You can say Netflix

Actual plot of Hi Fi Rush

Cory Doctorow calls this process “enshittification”.

elon musk

Elon?

Social media interactions will be at an all time high!

“It doesn’t work, but it’s more efficient!”

elonmusk

It’s Twitter!

And charging a 1,000% mark-up...

Is it still satire if it's entirely true?

TeamYouTube YouTube

Bingo!

Netflix and Twitter CEOs taking notes.

This should really be the headline every time some rich moron says, 'We'll be expanding into the NFT space.'

Ah, Capitalism! 😊

Apple.

It’s funny that I often think Onion headlines are about me, but this one is about you!

And then, for a reason even God is still searching for to this day and that Satan swears isn't even his doing, it works.

He doesn’t have to hope, just increase your profit margin by cutting quality input costs and paying low wages while using psychological manipulation in your advertising. You only need a one year guarantee of product so plan some obsolescence or repeated maintenance needs profit

Microsoft Windows10

Ahhh, Apple

Mini Trump

Video game devs making sequels

Hey comcast , found this cool article about you—check it out!

You're indeed a great woman,I never expected this from you,i assure you that I will bring more clients to your crypto company because of what you've done in my life,I promise to let the word know about you. Your work speaks volumes of the kind of a woman you are GregoryLillian5

Scopely following your playbook

Sounds like Instagram mosseri

dude that's what happened to instagram. I remember it being just a tad bit better and I miss dailybooth =[

That does literally seem to be the case.

Jez_Conrad

He must work for Netflix

Perfect!

Must work for the cops..

Is he rob manfred?

Sounds about right

EASPORTS

Once the widget breaks, they will need a new one. That brings sales way up. Genius.

Their motto 'yuh can't scrape the bottom of the barrel without crap. Our crap is the worst.'

Shorting their own stock through a dummy company.

Well done, Onion writers.

Wasn’t this the business plan for Yugo?

If they don't extend your union contract and give into your every demands, I'm done with the Onion. It got so good once y'all unionized, it's gonna be dog shit without that.

It worked for Apple

Literally Skype

Also gmail

Literally. Everything. In. The. Whole. Entire. World. Ever.

Your next one should be about the board members who hire them to gut the business so they can use the innovation claims to drive up stocks as they quietly cut most full and pt time (benefit) positions to further artificially boost profits.

The Craftsman Tool business plan

smells like an herb

WordPress this is you. I hate you.

Well I guess the Onion is finished. Sad.

Yep.

This is not News. Pretty much standard operating procedure for all American companies.

IBM

Let me save everyone listing individual companies some time. Literally every publicly-traded company will eventually do/become this if they haven’t already. Plenty of private companies as well, but it isn’t guaranteed. Think I’m being too serious for the Onion though. 😂

You should trademark this idea before Apple figures out it's their strategy.

Haha is this apple ceo?

AHEM Game Freak

Been done many times before...

BeyondLight

Apple? This you?

youtube?

UPS...

Will probably succeed too.

They call this the 'Lost' strategy. After the television show, which took the principle of ever increasing suckiness into the stratosphere. Like universal entropy is always growing, but replace entropy with suckitude.

Man you guys really skewered these ceo types!

Ah, so thats what the Facerig CEO looks like.

rip av club

I thought The Onion was supposed to be satire! 😂😂😂

Nice try onion, ea already did that

Aggressive re-branding.

Carson Daly slimming up!

AAA video games already do this

Marketing!!

Make Coke taste like tree bark.

Worked for the GOP.

::starts weaving gold thread for those parachute strings::

It's called the Trump Approach.

Comcast customer service?

Is this the guy who took over ESPNFantasy ?

So Todd Howard of Bethesda? :)

I am sorry. AirCanada has already tried this...

Gob Stevens?

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