has cited the practice of identifying the best business models as a critical one to its stock-market research. That's because not only has quality generated sizable excess returns over the past decade, but also, the bank's analysts have successfully spotted companies with lasting competitive advantages and market-beating stocks.
By at least two measures of profitability, the 41 chosen names from North American, European and Asian markets within the latest version of the list are of superior quality to their peers in the MSCI All-Country World Index benchmark. Their average trailing return on net operating assets, a gauge of the profit-generating capability of assets, was 16% versus an average of 6.4% for the benchmark.
All versions hold the same structure, although there have been subsequent updates such as version two, launched in January 2019. When it came to the selection of companies for the third version of the list, the bank undertook a five-step approach to narrow down high-quality companies that trade at a reasonable price.
Secondly, analysts spotted the factors that historically worked for their previous business model lists.
'Morgan Stanley handpicks 18 US stocks THEY HAVE HEAVILY INVESTED IN'
Fuck Morgan Stanley and RobinhoodApp