"Stocks only go up", concludes a video montage of televangelists, dancing Ghanaian pallbearers, and Donald Trump's personal pastor repeatedly saying she can hear the"sound of victory".
Using images from pop culture overlaid with market commentary, they're being praised – and vilified – for making trading entertaining and game-like. Litquidity's recent 30 under 30 list of young people in finance - playing on the more established Forbes magazine's annual ranking - was sponsored by trading apps and an eye wear brand. Lit has also posted a meme in partnership with payments app Revolut.For meme sponsors the potential audience was already huge but it has grown even further in the past few days.
"I always thought it was dry, but internet content livens it up. There's less of a barrier because of it," McVeigh - a quantity surveyor by trade - said. However, critics say turning finance into entertainment can create a carnival atmosphere which promotes risk-taking by inexperienced traders. "Memes or videos of people waving dollars around are a similar culture expression of joy as risk," said Dr Cesar Albarran-Torres, a media lecturer at Swinburne University of Technology in Australia.