Apple has never acknowledged discussions with Hyundai, and declined to comment to Reuters on the latest report.
People close to the discussions told Reuters if a deal were agreed, either Hyundai or Kia – owned by Hyundai Motor Co Group – would make theKia, not Hyundai, may end up building the cars"A cooperation may initially help raise the brand image of Hyundai or Kia. But in the mid- or longer-term, we will just provide shells for the cars, and Apple would do the brains."
I think, I can see the main reason, why Apple do that to Hyundai. Well, it's Apple anyway.
techinsider Apple, A True American turning to Hyundai vice ford or Chevy! Don't buy less you are hard up and have extreme ED
Pretty bad idea to let Apple claim the whole thing. Apple surely won't even have a function self-driving AI (because right now there's no Apple car on the road, ie no data collected so far) and they won't contribute anything of value to Hyundai. A deal with Apple would be unfair.