PepsiCo Inc said on Tuesday its pancake mix and syrup products would be sold under the new name "Pearl Milling Company" after the company dropped the "Aunt Jemima" brand logo last year, acknowledging its roots in a racial stereotype.
The more than 130-year-old brand logo, which featured an African-American woman named after a character in 19th-century minstrel shows, came under fire amid a national debate over racism and racial inequality in the United States. "Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June,"PepsiCo's decision was part of a nationwide corporate response to protests over the treatment of African Americans and police brutality after the death of George Floyd, a Black man, in police custody in Minneapolis on May 25, 2020.
PepsiCo said in the coming weeks, Pearl Milling Company will announce details of a $1 million commitment to support Black girls and women. PepsiCo last year said it would invest more than $400 million over five years to support black communities and boost black representation at the company.
Why ? Now the fond feelings of mom making pancakes not a good thing? Unbelievable. How does anyone make this about race? Would it help if the bottle was white? Damn
Ridiculous!!
What everyone seems to have missed. In the small 'label' near the bottom right corner (box & bottle)...'New Name. Same Great Taste...AUNT JEMIMA' 🤦
I am offended by the new name!
Aunt Jemima is now looking for work
Yay, still available. Just saw it in my local flyer.
Looks like a factory from the industrial revolution. Bet there are poor matchstick children working in it.
Company changes name of racially insensitive product. White people mostly affected
Nothing says cozy comfort food like the picture of a factory!
No matter the name it's another unhealthy product among many that put out for consumption. NoThanks we RefuseTheRefuse Enough
What aisle is the Aunt Jemima pancake mix and syrup in?
To those wondering, It's changing because 'Aunt Jemima' was real, but the rights to her recipe and image were bought by Quaker Mills, who played on the 'Mammy' caricature of POC that is quite offensive.
What a complete load of garbage
It's a stupid name for the products, especially the syrup. Pearl Milling had nothing to do with syrup. Fail.
Its gross anyway
Sounds so cold and unappetizing. Mmmm
Well this is silly, not that I cared for their products anyway. I prefer actual maple syrup but never again will I consider buying it even had a last minute ingredient.
put a white lady on the box and keep aunt Jemima
Here’s the Canadian branded aunt jemima!!
Dumb !!!
“Erasing my Aunt Lillian Richard would erase a part of history,” - Aunt Jemima models niece.
Pearls are white...hmmmm. Does that make it better now? Strange new name
barf.
Stupid beyond stupid, what was wrong with the name before? Racist? I know I’m white but I don’t think so. I love Aunt Jemima pancakes and syrup. The brand in my eyes at least represented warmth and deliciousness. Comfort food from my childhood making them with my mom.
Marketing failure
What about Mrs. Butterworth Are we taking her down too while we’re at it?
Why not call it Pepsi milling company and we can put Pepsi syrup on our pancakes! Yum!
She’s everyone’s aunt!!!! Corona claims another family member.
I give the Pearl Milling Company about 6 months than bye-bye. Yet another exercise in virtue signaling futility shelved by lack of consumer demand. Fake social media angst great for headlines, not the bottom-line.
I will miss beautiful face 😢♥️
isn't pearl a black name
what the fuck is that,hm yummy
Let’s just call it PMC for short and make it the chemical syrup it really is.
Liberals trying to find the next thing, that offends them!!!
Finally. I think we can all sleep better now knowing racism is behind us.
👎👎👎
wow PepsiCo - who was the genius that came up with this catchy name? it rolls right off the tongue! you tried really hard just to name it after the original flour mill!! i can barely remember the name as i write this 🤣🤣 good luck!
Should have changed it the Aunt Jermaine
I heard they want to have the Toronto Maple Leafs to change Maple Leafs because it discriminates against other tree leaves.
Finally.
Artificially Flavoured Corn Syrup works
Sounds like 'The LeQuint Dickey Mining Co.'.
The new name could conjure up thoughts of PEARL BAILEY which could link to thoughts of AUNT JEMIMA, thus keeping the old brand covertly alive inside the 'new' brand! Ha
Identity politics have their limit. We must develop an eco friendly economy, bring prosperty that leads to peace.
Racism has just ended! (Hits Chest)
Cancel culture... no one is safe. Justice warriors working from their parents basement.
Way to erase some black history during black history month WokeAF
I never looked at Aunt Jemima and thought racism. I looked at it and thought ....mmmmm pancakes 🥞 🥞 🥞 🥞 !!!
Such a storied history. What a shame.
Nobody cares
Bland. Avoid at all cost. Fail.
This is soooo stupid, you can can change the name but it will always be Aunt Jemina 🤦🏾♀️
Lol foolish
I just want to know why Aunt Jemima was offensive
Good!
Pearls offend me...please change the name to something a little less offensive
I am gonna miss Aunt Jemima. She was just a black woman with a pleasant face to me.
How about “syrupy pancakes” formerly known as aunt Jemima.
I prefer pearl diving!
Really? A black woman on a bottle that many people love and its racist? Must be a liberal
There use to be a time when people your proud to have there faces on product and name. Also maybe that label financial helped that family with copyright. Oh well seems like PepsiCo is capitalizing on the Liberal divide and conquer politics.
Say her name
Pearl milling? What the heck
Is White bread or Crackers not racist
How stupid
Another ‘no buy’ for me.
I was really hoping for Aunt Karen.
So they removed a black woman from the label? How it that not racist
LOL, it will always be Aunt Jemima to me.
Catchy
Lol 😂
Of course they did. A little virtue signalling in public relations goes a long way with some consumers. It’s still Aunt Jemima and it gives me a good feeling whether she was real or not.
Pearl milling company same as pearl neckless
wtf
Just call it: yum, pancakes!
The real racists got there way!
Well I think Bisquick it is for the future
I have an old bottle from...best guess...2016 that’s just collecting dust.
Oh...that's an exciting name, huh?
Justin approved
the woman whose picture was on the bottle was made a millionaire because of it, she never complained, and she was the second woman on the bottle, even her granddaughter didn't think it was racist, but snowflakes nowadays say the wrong thing they are in therapy for years
Ffffing pathetic
I’m going to pour some on my balls and have my dog lick it off.
Guess Two White Dudes Peddling Racist Stereotypes was taken.
Good for Pepsi. It's about time things start to go their way.
That's total garbage. Boycott PC name.
Is mrs. butterworth offensive too
F PepsiCo. They should have changed the name of the pancake mix to Nancy Green's Flapjacks.
What if someone painted a still life of a 'Mammy Jar and Watermelon', I just hope there isn't a market for that
Really? All you had to do was get rid of the freakin' picture, morons! Package SCREAMS political correctness... even references the old name ON THE SAME PACKAGE. Jemima was a common name in the 18/19 centuries, I'd say use your common sense but it's apparently not common.
Really rolls off the tung 🤣
“Oh we’re out of Pearl Milling Company syrup”....a little bit long, couldn’t they just changes it to Aunts
Wonders why sales are plummeting 🤔
The new name sounds like a sex act.
kirstenhansen
Stuff is crap .. just corn syrup with artificial flavours..
I guess their marketing arm was amputated.
ppppffff..insane leftist!
This garbage should be banned from all groceries stores. There is nothing healthy about this product. Why would anyone still buy this ?
Boring but okay
Everything should have no name....wait is that racist too
Here's an idea: Pepsi flavored pancake syrup. You're welcome PepsiCo
Boycott!
Pearl Milling Syrup Less likely to be requested in the household. kid: Hey mom, can you pass the PMS? mom: how about you try passing grade 3? dad: oh wow!, look at the time. Gotta run!
Where my Aunts?
MEEKSVS They should name it 'liquid crap in a bottle'.
Black woman lost work 😔
Very forgettable. How about “Liquid Sugar Crap That is No Replacement for Real Maple Syrup”
Curious about the choice of name. Pearl Milling Company? Where did they come up with that?
I don’t care for the name pearl milling
Don't care. Doesn't affect me at all so what.
Well...... there go those sales numbers in the toilet. Hey pass me the Pearl Milling syrup. LOL
This will always be Aunt Jemima
How about everyone just goes out and buy actual real syrup from trees instead of something made and owned by a conglomerate.
That should fix racism!
Still can’t figure out how the name Aunt Jemima is racist
🤦♀️
If I was an oyster I would be offended
Did anyone bulk purchase the Aunt J branded packaging? Value added investment there
Pearl Milling Company? That doesn't sound very homey. What about Grandma's kitchen or Maple woods or Sugar Bush Maple Syrup
Well that surely has solved the World's problems!
Rolls right off the tongue!! Why not rename it woke white ppl syrup?
Dumb name. I only eat real maple $yrup though.
Pearls are the only gemstone to come from a living creature. “Pearl Milling” perpetuates the farming and mining of living creatures
Good step. It's about time all these racist brands that were originally named based on complete ignorance, are gone. I'll be happy to support this re-named brand. EndRacism
Look closely, Aunt Jemima is still on the label.
Pitiful
About time! I couldn’t care less what they call it as long as it’s NOT “let smilin’ Mamie serve your breakfast”! Now... to GET RASTUS OFF MY CREAM OF WHEAT!!! :-/
It’s still crap
Oh for the love of God.
buying no name now!
For ladies who want their 'pearl' milled !!!
All.good Not like there aren't lots of other alternatives
They both approve!
I need a marketing job, I'm surely better qualified than whoever came up with that unwieldy mouthful.
Cool. I’ll just keep refilling my aunt Jemima bottles with it.
thanks for sharing this very important news.
Sounds offensive