, had announced last June that it would retire the Aunt Jemima brand, saying the character's origins are "based on a racial stereotype." The smiling Aunt Jemima logo was inspired by the 19th century "mammy" minstrel character, a Black woman content to serve her white masters. A former slave, Nancy Green, became the first face of the pancake products in 1890.
Quaker Oats bought the Aunt Jemima brand in 1925 and had updated the logo over the years in an effort to remove the negative stereotypes. But in the cultural reckoning that followed last summer's Black Lives Matter protests, Quaker decided to change the name altogether. Other brands,Quaker said Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of self-rising pancake mix.
Quaker said it sought input from customers, employees and external cultural experts as it developed the new brand name. Quaker said it is also donating $1 million to groups that empower Black women and girls as part of the Pearl Milling Company rollout.
Can’t wait to pour that pearl milling all over my pancakes .
White washed 😂🤣👍
This shows the ignorance and gross amount of stupidity that the leadership of PepsiCo company. I will cease to buy any product from this company
More stupid stuff...
I had an aunt named Pearl. I'm offended!
Taking a hard pass!
Getting ready to spin off the brand or brands maybe....
Great Job .
So one of the best paid black woman from 100+ years ago has now been completely cancelled because some deem her to be a victim instead of a marketing genius. Thank you Nancy Green for the past 100 years.
So stupid won’t buy again
Không thích người kém tuổi
“Woke” or insanity? ...Message to all companies pulling this stunt: Buh-Bye!
The world is nuts.
Booo. Literally never asking for this on ever.
People need to change they way they see things other than from a point of racism. This is so silly... weak name choice too 😑
Clearly a room of MBAs and a focus group landed on that uninspired name.
I think they just pulled three words out of a hat & said, sure, why not.
Try again please
It still says Aunt Jemima
Ok, so a black woman on the packaging is a bad thing? Yet her name is still on it?
Why y’all mad it’s just syrup Jesus Christ
Justice has been served. I’ve never been more proud to call myself an American.
Don't buy, douche bags.
I thought BLM? By removing Aunt Jemima and Uncle Ben the companies are killing them off.
Rats, I just bought a bunch of Bob’s Red Mill products thinking it was the old Aunt Jemima stuff.
YashKelkar
Did someone assign this to an intern? What an awful name.
Stupid
I actually love that name!
Brand failure
I am hoarding uncle Ben's rice before they change to something gy
.... Seriously That's the most unattractive name ever for something like pancakes.
This kicks Blacks on the head inway. It lije kicking Black person out of work because she/he is black
Ending racism one pancake at a time!
Someone needs sacked/fired!!
Oh hell nah
Awful name what a dud!!!
Worst name on planet earth
It really flows off the tongue
Should be called The pancake and syrup company.
Still calling it Aunt Jamima
I'm guessing it's still full of chemicals and corn syrup though, right? Proof that Identity Politics Shields aren't just for people with bad policies.
Terrible choice.
Wtf. I ain't buying it with that name.
Another job destroyed by the dems. I'll miss you Aunt Jemima.
Stick to making pancake mix and leave the advertising to professionals.
Boy, are Betty Crocker, Mrs. McCubbins and Sara Lee mad!
Rip Jemima
Lame
Lame
Shame!
We did it you guys. Racism over!
That’s awful
We appreciate.
Idiots
Yum. Can’t wait to pour that Pearl Milling on my pancakes.
Really, this is breaking news?
Weak name serioulsy
thank you very much for your work