Traditionally, stores have used coupons and reward programs to build customer loyalty. But here’s another idea publicly-traded retailers may want to consider: Rewarding consumers with shares of their stock.
Three researchers from Columbia Business School and Mays Business School of Texas A&M University discovered that by studying transaction data from Bumped, a brokerage app that rewards users for their purchases at retailers with fractional shares in those companies. Bumped shared the transaction data with researchers, but did not have other involvement in the study and did not fund the research, a spokeswoman said.
The researchers also found that the same effect, though to a lesser degree, was true for stocks that individuals purchased through the Robinhood brokerage app.
0.0000000000001 shares of $AAPL for every 10 iPhones you buy.
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Yes.