Gallo will now distribute Bev’s canned wines.In 2015, at 24 years old, Peabody was suddenly in organ failure. She lost her ovaries and ability to naturally have children. As her health stabilized, she decided to freeze her eggs. But the expensive process is rarely covered by insurance, so she started hosting ticketed parties aimed at women looking for a safe space to unwind.
While Bev is maintaining its operating independence with the distribution deal, Gallo will end up helping out where it’s able, like sourcing Bev’s cans, which has been a challenge due to a recent shortage. The hard seltzer craze has popularized cans—and Bev’s canned wines have seen a lift from the trend—but it’s also attracted some copycat competitors into the hot space.
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