, a Singapore-based music video sharing firm. That deal is being coordinated with the reverse merger of Zash Media into NASDAQ-listed Vinco Ventures.
The terms of Zash’s acquisition of Lomotif were not disclosed. Nor was Lomotif’s monthly average users base, a standard measure of scale in tech. Instead, it said that Lomotif has been accessed by 160 million lifetime viewersand 120 million lifetime creators. It currently boasts upwards of 300 million video views per month, mostly in Asia, and average engagement of more than 90 minutes.
“Lomotif is the key piece of the Zash strategy to merge the best-in-class media, entertainment and content-focused technology companies globally,” said Farnsworth in a statement. “The platform is fun and engaging and its features are unique and innovative. We look forward to expanding the platform in the U.S. market and around the rest of the world.
“Lomotif is a global platform with tremendous following in Asia and Latin America and together with Zash, it will replicate that success in the US and other markets,” said Ma. “In today’s world of mass consumption of short-form content, we see Lomotif’s addition to the Zash family as an incredible opportunity to leverage our content in all formats and broaden our distribution platform worldwide.”