ClassPass founder on the future of fitness — and what it takes to start a business

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Payal Kadakia talks to TMRW about creating her billion-dollar company and what she expects the future of fitness to look like after COVID-19.

It's hard to predict what's going to happen after this. People have developed a routine at home, but I also think people are going to want to have class experiences. We think of working out as fun and part of that comes from the social camaraderie you get from being with a group in person. So I think there's going to be a hybrid model.What can we expect from ClassPass in the future?

We know this idea of booking something and of discovery is really the magic of ClassPass. We're excited about moving into non-fitness categories. I can't speak to what exactly just yet, but we want to be a destination for experiences.An idea is important, but the problem you are trying to solve in the world is the most important thing. What it really comes down to is knowing what the problem is. And your idea is the solution.

On a more tactical level, if you have that idea, the most important thing is to get something out there. Get started. Sometimes we feel like we need everything to be perfect. I did that for the first product we launched and learned my lesson. For the next one, it was like, let's make it scrappy, let's just get it out there and see if people use it.Rheana Murray is a senior lifestyle reporter for TODAY Digital at NBC News.

 

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