Torstar plans to start an online casino betting business later this year

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Torstar Corp. is making a gamble of its own with plans to start an online casino betting business in 2021 once it goes through a consultation and approval process with the Ontario government, the publishing company announced Monday.

A gaming industry consultant hired by Torstar to advise the company said it's not clear yet how much revenue the new business will generate since the government review process is not complete.

"What we do know is that Torstar is looking at diversifying the revenue model of how we fund and pay for reporters, columnists, and editorial staff." Torstar in January formed a partnership with retailer Golf Town to buy ScoreGolf Magazine and related content.Onlia chief executive Pieter Louter said in a joint statement on Feb. 11 that the insurance company would sponsor some of the Star's editorial initiatives and add some of its online tools to Torstar sites such as Wheels.ca and community real estate pages.

Torstar says its new venture is pending approval from the Alcohol and Gaming Commission of Ontario and the setting of a launch date by the Ontario government.

 

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