, which it uses as guidelines. "'Organic' usually means USDA-certified food grades. There are limited numbers of products you can make to be classified as organic green," King says.
This brings us to another point: An ingredient might be natural or organic, but that doesn't mean that there's no chance you'll have an adverse or allergic reaction to it, so it's important to be aware of what you're using and how your body responds. Ingredients aside, one of the benefits of using natural products is that many, if not all, ingredients are ethically sourced and cruelty-free. As consumers, it's never been more important to prioritize what we want in our makeup, and our money talks. These days there's a clean option toin your makeup routine, so it's never been easier to avoid controversial ingredients.