Reddit Co-Founder Alexis Ohanian’s New Fintech Bet Will Trade Sports Cards Like Stocks

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For Leore Avidar, the founder and CEO of card trading platform Alt, it’s his one of a kind 2008 Topps Chrome Kobe Bryant Superfractor.

Every sports card enthusiast has a crown jewel in their collection. For Leore Avidar, the founder and CEO of a new card trading platform called Alt, it’s a one of a kind 2008 Topps Chrome Kobe Bryant Superfractor. Alexis Ohanian, Reddit co-founder turned founder of venture capital firm Seven Seven Six, who also sits on Alt’s board, says his “modern favorite” is a rookie card of his tennis champion wife Serena Williams, one of only ten produced.

The crown jewel of Alt founder Leore Avidar’s personal card collection: The world’s only 2008 Topps Chrome Kobe Bryant Superfractor.More than just a hobby, sports cards and memorabilia collecting can sometimes be a profitable investment—the fast growing market is worth upwards of $10 billion, according to Ken Goldin, founder and CEO of New Jersey-based sports auction house Goldin Auctions.

 

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Every sweet-and-innocent pastime has been whored-up by this generation. One can almost envision the day your personal memories can be commoditized as “Moments” and sold to the highest bidder. Dystopian.

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