Trump Hotels Were Quietly Removed From The Travel Industry’s Most Important Luxury Network

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Virtuoso, whose motto is “the best of the best,” has removed all 10 Trump-branded hotels and resorts from its list of preferred partners.

Virtuoso, the world’s largest luxury travel network, whose motto is “the best of the best,” has quietly removed all 10 Trump-branded hotels and resorts from its list of preferred partners. Pages on Virtuoso’s website that once showcased Trump properties now lead to 404 “page not found” errors.

Regardless of how Trump Hotels left Virtuoso, the departure could hurt Trump’s hotel management and licensing business, whichto be down $24 million since 2019, as well as his golf resorts in Miami and Europe, which are down another $120 million. One of the ways Virtuoso stands out is its careful vetting system, which lends an air of exclusivity to all parties in the network. “Everything we do is invitation-only,” says Belles., hand-picked for their ability to drive sales and deliver exceptional customer service.

Interestingly, two hotels with ties to Trump remain in Virtuoso’s catalogue. Donald Trump never owned the David Rockwell-designed Trump SoHo, a 391-room condo-hotelBut he licensed his name and Trump International Hotels managed the property, which was plagued with troubled financing, construction delays, a fraud lawsuit and a swift decline in business following the 2016 presidential election.

 

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